SHIFT25 is a new campaign led by senior and influential
Black, Asian and Minority Ethnic professionals and business organisations.

We are striving to equalise opportunities
in education, recruitment and progression by 2025.

Pushing for
a fundamental shift
by 2025.

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A note on language

Use of the term “BAME” and or “Black and Minority Ethnic“: The language we have to hand is not perfect. Throughout this website we have chosen to use the term ‘BAME’ as this allows us to make best use of existing research and we feel best captures the range of groups that are affected by structural racism in the UK. We aim to tackle some of the shortcomings of this term and prevent lazy generalisations/assumptions we often see associated with it by breaking it down wherever possible to drill down to evidence and impacts on specific groups.

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