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      <image:title>Blog - Young Eyes are Watching</image:title>
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      <image:title>Blog - SHIFT25 – a campaign for a better tomorrow</image:title>
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      <image:title>Blog - From Stephen Lawrence to George Floyd</image:title>
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    <loc>https://www.shift25.org.uk/blog/reflections-on-the-death-of-george-floyd-and-what-happens-next</loc>
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    <lastmod>2020-09-11</lastmod>
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      <image:title>Blog - Reflections on the Death of George Floyd and What Happens Next</image:title>
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    <lastmod>2020-09-25</lastmod>
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    <loc>https://www.shift25.org.uk/blog/celebrating-national-mentoring-day-a-powerful-tool-for-change</loc>
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    <lastmod>2020-10-27</lastmod>
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      <image:title>Blog - Celebrating National Mentoring Day - a powerful tool for change</image:title>
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    <loc>https://www.shift25.org.uk/blog/how-the-parity-programme-helped-me-springboard-my-career</loc>
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    <lastmod>2020-11-03</lastmod>
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      <image:title>Blog - How the Parity Programme Helped Me Springboard My Career</image:title>
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    <loc>https://www.shift25.org.uk/blog/talent-is-abundant-so-lets-try-harder-to-find-it</loc>
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    <lastmod>2020-11-09</lastmod>
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      <image:title>Blog - Talent IS abundant,  so let’s try harder to find it</image:title>
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    <loc>https://www.shift25.org.uk/blog/what-are-you-doing-for-race-equality-week</loc>
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    <lastmod>2021-01-26</lastmod>
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      <image:title>Blog - What are you doing for ‘Race Equality Week’?</image:title>
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      <image:title>Blog - What are you doing for ‘Race Equality Week’?</image:title>
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      <image:title>Blog - What are you doing for ‘Race Equality Week’?</image:title>
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      <image:title>Blog - What are you doing for ‘Race Equality Week’?</image:title>
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      <image:title>Blog - What are you doing for ‘Race Equality Week’?</image:title>
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      <image:title>Blog - George Floyd: One Year On - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shift25.org.uk/blog/a-moment-of-change</loc>
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    <lastmod>2021-05-27</lastmod>
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      <image:title>Blog - A moment of change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shift25.org.uk/blog/on-the-anniversary-of-the-murder-of-george-floyd</loc>
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    <lastmod>2022-05-25</lastmod>
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      <image:title>Blog - On the anniversary of the murder of George Floyd - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-02-23</lastmod>
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    <loc>https://www.shift25.org.uk/external-resources/bitc-lets-talk-about-race-toolkit</loc>
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    <lastmod>2021-01-19</lastmod>
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    <lastmod>2021-01-19</lastmod>
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    <loc>https://www.shift25.org.uk/external-resources/mayor-of-london-inclusive-employers-toolkit-young-black-men-in-construction-and-technology</loc>
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    <loc>https://www.shift25.org.uk/external-resources/acevo-home-truths-undoing-racism-and-delivering-real-diversity-in-the-charity-sector</loc>
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    <loc>https://www.shift25.org.uk/external-resources/race-equality-matters-safe-space-guide</loc>
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    <lastmod>2021-01-19</lastmod>
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    <loc>https://www.shift25.org.uk/external-resources/standard-chartered-developing-resources-to-support-others</loc>
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    <lastmod>2021-02-23</lastmod>
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      <image:title>External Resources - Standard Chartered: Developing Resources to Support Others</image:title>
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  <url>
    <loc>https://www.shift25.org.uk/reports</loc>
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    <lastmod>2021-01-19</lastmod>
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    <loc>https://www.shift25.org.uk/reports/blog-post-title-two-3gm9x</loc>
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    <lastmod>2021-01-19</lastmod>
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    <loc>https://www.shift25.org.uk/reports/blog-post-title-one-drc5w</loc>
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    <lastmod>2021-01-18</lastmod>
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    <loc>https://www.shift25.org.uk/reports/tzr9cnp4wq0naidgj1olp373kmxyge</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-18</lastmod>
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    <loc>https://www.shift25.org.uk/reports/insights-on-racial-and-ethnic-health-inequity-in-the-context-of-covid-19</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-18</lastmod>
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  <url>
    <loc>https://www.shift25.org.uk/reports/covid-19-understanding-the-impact-on-bame-communities</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-18</lastmod>
  </url>
  <url>
    <loc>https://www.shift25.org.uk/reports/yfhy5lpof0fk7s5jqfuc9ltgk9jheb</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-18</lastmod>
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  <url>
    <loc>https://www.shift25.org.uk/our-mission</loc>
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    <lastmod>2021-02-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3b9bab0e2207405150a36b/1598263924294-KPS1RYINTLHMEGFW6L3S/George+Floyd+-+I+Cant+Breathe+Illustration.jpg</image:loc>
      <image:title>Our Mission</image:title>
      <image:caption>SHIFT25 is a new campaign led by a group of senior and influential Black, Asian, and Minority Ethnic professionals and business organisations, following the shocking murder of George Floyd and unfolding events in the USA and the reaction to injustice around the world. Despite our efforts at home in programmes, initiatives, charities and movements to improve the UK’s track record on diversity in recruitment and progression, we have to acknowledge and accept that it has not been enough. Whilst each individual effort in its own right has validity and value, we choose this moment in time to make changes that lie within our influence and we accept that what we have done so far is insufficient. We are calling our campaign SHIFT25 – we are calling for a fundamental shift – and for it to happen quickly, by 2025. We know that this is a time for greater joint action. We believe that we as individuals, our organisations, and the power of senior Black, Asian, and Minority Ethnic professionals, together with London’s business community can and should do more to make London the kind of city and economy that our young people deserve.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our Mission</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3b9bab0e2207405150a36b/1598278142839-6HHC438JBJNA4KS68W1A/Black%2BMen%2Band%2BWomen%2Bin%2BSolidarity%2B-%2BBackground.jpg</image:loc>
      <image:title>Our Mission</image:title>
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  </url>
  <url>
    <loc>https://www.shift25.org.uk/home</loc>
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    <priority>1.0</priority>
    <lastmod>2021-01-04</lastmod>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.shift25.org.uk/contact</loc>
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    <lastmod>2020-12-15</lastmod>
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  <url>
    <loc>https://www.shift25.org.uk/background-to-shift25</loc>
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    <lastmod>2021-04-13</lastmod>
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      <image:title>Background to SHIFT25</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3b9bab0e2207405150a36b/1599055846704-FUFLCXQVKZM4HJN4PDMU/ELBA-logo-notagline-Standard.jpg</image:loc>
      <image:title>Background to SHIFT25</image:title>
    </image:image>
    <image:image>
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      <image:title>Background to SHIFT25</image:title>
    </image:image>
    <image:image>
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      <image:title>Background to SHIFT25</image:title>
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  </url>
  <url>
    <loc>https://www.shift25.org.uk/our-2025-objectives</loc>
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    <lastmod>2021-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3b9bab0e2207405150a36b/1598981502093-KCQNZRX25355SE3ZKLQA/christina-wocintechchat-com-y3YyxZA7bjs-unsplash.jpg</image:loc>
      <image:title>Our 2025 objectives - Changing the narrative</image:title>
      <image:caption>We want to send a different message to young people – particularly those from Black, Asian, and Minority Ethnic communities. And we want to invite senior professionals from all backgrounds and business organisations to act and get involved: By giving our time to young people as they pass through education from the very earliest years through to college and university, sharing our experiences and giving hope By making sure our own organisations practice open and fair recruitment, progression and promotion By widening significantly the number of employers who are prepared to help young people who have made a false start, and need help to get their futures back on track By making our own organisations safe spaces for colleagues to talk about issues of race and discrimination and pay inequality, and to tackle the daily small acts which make one set of colleagues perpetually feeling they are not seen as equals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3b9bab0e2207405150a36b/1598981895942-A7WKDTUALT2BDTKLRMGV/linkedin-sales-navigator-jJFrkJP_-RA-unsplash.jpg</image:loc>
      <image:title>Our 2025 objectives - Opening up our workforces</image:title>
      <image:caption>We must genuinely open up our workforce at all levels to people of all backgrounds. The evidence is very clear – people from Black, Asian, and Minority Ethnic backgrounds with equivalent education level do not get into the same well paid jobs with good prospects as those from more advantaged backgrounds and are more likely to be unemployed, or underemployed. At the same time there is conclusive evidence that businesses with more diverse workforces at all levels of seniority do better. It’s time to follow the evidence. We will re-examine internal practices and change processes or attitudes that operate to deny opportunity to members of Black, Asian, and Minority Ethnic communities. We will gather and publish data about how well we are doing now, where necessary, set targets and provide accountability and transparency for our progress. We will continue to provide an open door to all interested in learning about all professions within our business community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3b9bab0e2207405150a36b/1598982000770-RW5FHBB4KZX7LBYX8HZB/nesa-by-makers-IgUR1iX0mqM-unsplash+%281%29.jpg</image:loc>
      <image:title>Our 2025 objectives - Hope and confidence</image:title>
      <image:caption>We must give young people from Black, Asian, and Minority Ethnic communities hope and confidence, from the earliest years in school through to when they leave formal education, that their future matters. We will work to bridge the gap between them us and our organisations, through our own influence and commitment, and through practical actions such as mentoring and internships.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3b9bab0e2207405150a36b/1598981563413-GFDE5NKI7MGJVLMU78QN/cytonn-photography-n95VMLxqM2I-unsplash.jpg</image:loc>
      <image:title>Our 2025 objectives - Keeping safe and second chances</image:title>
      <image:caption>We must contribute to keeping young people safe, focus on the causes of serious youth violence and knife crime, and give help to those who need a second chance to get their lives on a better track. The evidence shows that there is disproportionate representation of Black, Asian, and Minority Ethnic young people among both victims and offenders. We are committed to challenging the routes into the criminal justice system via school exclusion and illiteracy and the disparity in treatment of minority communities within the criminal justice system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3b9bab0e2207405150a36b/1598981375790-UN1L6RN6M6P6X0TH9AJK/christina-wocintechchat-com-vzfgh3RAPzM-unsplash.jpg</image:loc>
      <image:title>Our 2025 objectives - True equality in the workplace</image:title>
      <image:caption>We must tackle chronic inequality in the workplace and in pay. We can learn from what we have seen during the COVID crisis that many people of Black, Asian, and Minority Ethnic origin are in the jobs which have been essential to keeping the country and the healthcare system going. But they are not paid at a level which reflects the essential nature of what they do.We must address earnings inequality. We are committed to providing the space to enable these conversations to take place.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our 2025 objectives</image:title>
    </image:image>
    <image:image>
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      <image:title>Our 2025 objectives</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.shift25.org.uk/parallel-organisations</loc>
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    <lastmod>2021-02-01</lastmod>
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